21st Century Marketing Comes to Your Store

Maybe you have a smart phone, but even if you don't odds are good many of your customers do. Only a few years ago BlackBerry was the thing to have. Then Apple took the world by storm with the iPhone. Today Google has skyrocketed to the top with over 400,000 Android phones a day being activated world wide. A lot of people don't even know what they are or houw they work, but every smart phone with a camera and internet plan can use 2D barcodes and Google uses them heavily.

On the left is a 2D barcode which you can scan with a smart phone. This particular barcode holds a web address for our mobile site, http://m.kittyhooch.com. It could hold any number of things, but by having a barcode with a specific mobile page we can now do something really fun...

Imagine your customers coming in the store and seeing a shelf talker or sticker with one of these barcodes and some brief instructions to open their barcode program and scan the image. (If they don't have a barcode program it will tell them how to instantly download one to their phone.) When they scan it and get the page they instantly can see more information about the product, but not only that. Here's what else they can have access to at a single click...

• Customer testimonials (written and even video)
• Photos of the products, cats with the product, catnip and more
• Background information on why our products are unique, the most potent anywhere, safe and made in the US
• Videos of cats playing with the products
• Video selling explanation of the product as if we were presenting in store

I know what you're thinking. This is powerful stuff and exciting. Why isn't everybody doing this? Good question, but in our case we want to offer you more than just a product order, a slap on the back and a "good luck". Imagine seeing a customer with a smart phone and saying "you gotta see this", then watching them laugh and marvel as they watch videos of cats playing and take home this exciting product. Don't be surprised to see them again real soon with a friend raving about how great your store is and the wonderful Kitty Hooch products as they take them back and say "get out your phone, you have to see this".

This is just a small part of what we are developing to help the stores we partner with to stand out and develop solid loyal customers who refer their friends. Our objective isn't just to sell you product, it's to help you sell more of it than you imagined.

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