Generally speaking most people think of catnip as catnip. It's fun to ask people if they know how it works, but don't wait too long for an answer because it just gets uncomfortable. Catnip seems to be some form of magic to most people but then we don't generally believe in fairies so that leaves science. One would assume that companies with millions of dollars would be investing in the science to make better catnip. You would of course be wrong. The old adage is if you build a better mousetrap the world will beat a path to your door. Maybe hundreds of years ago when there was very little manufacturing and no advertising. Today we know that you can sell absolute garbage on late night infomercials and still afford to keep running them.

In fact the entire industry has done the opposite of making better catnip. They've made a better excuse for producing inferior product. That excuse is dutifully passed on to customers under the guise that cats are mysterious and our excuse sounds scientific. Not all cats have the gene. Can anybody cite the study so we can look it up? In our experience it is not 40% of cats that do or don't respond, or whatever the excuse is. Our experience is probably 1%-2%. What follows is why our product will so thoroughly kick the tail of any other product you can get your hands on that you can promote it like no other product.

Catnip is an herb in the mint family. The genus is nepeta cataria and the actual effect is caused when cats inhale the airborne oil nepetalactone. Of course we don't generally go into that detail with customers, but if somebody wants to know there it is. What we perceive as scent is the oils going airborne. This is where Kitty Hooch™ shines. Once catnip has been ground up the oils oxidize.

The superiority of our product is easy to demonstrate (aside from sending them home with a Hit of White Lightning). Simply let them smell. With whole catnip it takes only a millimeter or two cube of catnip bud crushed to produce a mind boggling release of scent. Demo toys are also quite effective when squeezed. It is not recommended to squeeze new mouse toys a lot or it will take a lot of life out of the toys.

So why is Kitty Hooch™ unique here? Believe it or not organic is not the main key, though if done right it can produce superior quality product. The main key is hand processing, and secondary is harvesting at peak potency. Hand processing is more expensive with a few acres than buying the equipment to mulch, and that equipment is a one time purchase. You're not going to see competition on any credible level through regular channels. Moreover this is a limited production run. You can't get a more unique product.

Traditionally professional salespeople have looked at retail with some disdain referring to them as "order takers". Not to be contentious, but the standard assumption is that the customer has some idea what they're looking at and what they want. The secondary assumption is that competition keeps various products close enough it's pointless to arbitrarily promote a given product as it may just prove a broken strategy. Both of these assumptions go out the window with Kitty Hooch™.

Kitty Hooch™ is an educational sale and because of the dramatic response and extreme quality difference will generate extreme customer loyalty. This is enhanced by premium pricing, which adds tension and commitment to the purchase. The payoff is enhanced by this tension. Generally people expect to pay more for better product so the psychology is sound, but to realize optimum results promoting the product makes a huge difference.

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